- Phrase and exact match keep ads close to what patients actually type
- Broad match can find new searches, but only with strong conversion data behind it
- Negative keywords block searches that waste money, such as jobs, salary, free or school
Search campaigns built around booked appointments, not clicks. Set up to follow Google’s healthcare ad policies and protect patient privacy.
Built for booked appointments
Google Ads for doctors put your practice at the top of search results when patients look for the care you offer. You pay when someone clicks, so every campaign should be built to turn clicks into calls and booked visits.
The difference between wasted spend and new patients is in the setup: the right keywords, the right locations, ads that match the search and landing pages that make booking easy.
We build and manage campaigns for practices, and we report on calls and form requests, not just clicks. That is how medical PPC should be measured: by booked appointments, not clicks.
The keywords you choose decide who sees your ads. For a practice, the best ones show clear intent to book, such as a service plus a city.
We review the search terms report every week in the first months. Searches that do not fit become negative keywords. Searches that book appointments get their own ad groups and budget.
Our healthcare PPC services cover the full campaign, from research to reporting.
Find the searches patients use for your services in your area.
Separate campaigns by service and location so budget goes where it works.
Clear ads that match the search and follow healthcare ad policies.
Calls and form requests tracked, set up so no patient health data is shared.
Budgets moved toward the campaigns that bring booked visits.
Monthly reports on leads, cost per lead and next steps.
Google Ads for medical practices come with extra rules. Google restricts some healthcare ad content, and it does not allow personalized ad targeting based on sensitive health information.
Policies change, so we review campaigns against current Google Ads healthcare rules.
Ad costs depend on your specialty, your city and how many other practices bid on the same searches. A cosmetic procedure in a large city costs more per click than a primary care visit in a smaller town.
We start with a budget you are comfortable with, track results closely and shift spend toward what brings booked visits. Management is quoted after a free review.
An ad only works if the page behind it does. Sending every click to your home page makes patients hunt for what they searched.
If your site does not have pages like these, we can build them with our website team so every campaign has a matching page.
Clear steps, steady improvement.
Services, locations, competitors and search volume.
Campaigns, ads, keywords and tracking set up.
Early data reviewed closely to cut waste fast.
Monthly changes and a report on leads and cost.
We measure booked calls and form requests, not just clicks. That data must never include patient health information.
HHS has warned covered entities that tracking tools can expose protected health information. A 2024 court ruling narrowed part of that guidance, but the safe path has not changed. We track that a conversion happened, not who the patient is or why they called, and we keep tracking codes off patient portal and booking pages that collect health details.
Getting started
Five simple steps from the first call to measurable results.
1
Tell us about your practice, your goals and the patients you want more of.
2
We look at your current ad account and show what is holding you back.
3
You get a clear plan, timeline and price before any work starts.
4
We set up and launch your campaigns, following healthcare privacy and ad rules.
5
Monthly reports show calls, bookings and what we will improve next.
It depends on your specialty, location and goals. We recommend a starting budget after a free review and adjust based on results.
Google limits personalized ads based on sensitive health information, so we do not build remarketing audiences from health conditions.
Ads can show within days of launch. It usually takes a few weeks of data to tune campaigns for the best cost per lead.
Yes. Our Austin team supports practices in all 50 states.
Often, yes. Patients who search your name are already looking for you, and these clicks usually cost little. A brand campaign keeps competitors from taking that spot above your listing. We test it first and stop it if your organic listing already captures those patients well.
It helps a lot. A page that matches the ad, with your phone number, location and a short form, converts better than a general home page. If you do not have these pages yet, our website team can build them to match each campaign.
Each month you get a short report with spend, calls, form requests and cost per lead for each campaign. We explain what changed and what we plan next in plain words. You can also ask for a call to walk through the numbers with your team.
Yes. Each campaign can target the area around one office, with its own budget, ads and landing page. Groups with several locations often split campaigns by office so each one gets the right budget and its own results in the monthly report.
Tell us about your practice. A billing specialist will get back to you within one business day.
5900 Balcones Drive STE 100, Austin, TX 78731
Open 24 hours, 7 days a week
Tell us about your services and goals. The review is free, and we reply within one business day.
